WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

High-quality visual media serves as the primary driver of brand credibility, shaping consumer perceptions of professionalism and reliability.

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

For years, marketers have been asked the same question: brand or demand? And across industries and disciplines, the honest answer has been … it depends. But as 2026 moves along, I'm starting to see a ...

As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft ...

Celebrity culture shapes how many audiences pay attention to the media. Film premieres, music releases, and viral moments can dominate online conversation within hours. Brands often watch these ...

The most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they ...

Dobby Ads today announced the expansion of its AI-assisted creative production capabilities, designed to help brands shorten marketing content production cycles and produce visual assets more ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breakout campaign. The clever tweet. The short video that racks up millions of views ...

The furniture retailer has credited a £7.4m investment in marketing, particularly within Sofology, for increased sales.