The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition.

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really got us this year.

This year's April Fools' Day marketing stunts feature everything from a grass keyboard from Yahoo to a 5-year cruise from Duolingo and Carnival.

Many of this year’s April Fools’ stunts from brands have consumers wishing the fake products or offerings are real. Here’s how seven brands got inventive to prank consumers. Edible’s stunt involves a ...

There's a long history to April Fools' Day, a tradition that may date back to the 15th century. But these days it's mainly about getting attention for your product or brand – despite companies' gags ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes ...

The April Fools' Prank Gone Too Far Not all jokes go well ... proving that the biggest brands can get it wrong on April Fools' Day too. If you're looking for a new TV this 50-Inch Hisense just ...

April Fool’s Day 2025 Prank Ideas: Buckle up, because we’ve rounded up the best April Fool’s Day 2025 Prank Ideas that’ll have everyone laughing, or at least pretending to.

Here's everything you should know about April Fools' Day, including how it started and some of the most infamous pranks.

April Fools’ Day is here, and it’s either the best day or worst day, depending on your sense of humor. Companies across the globe take part with jokes and pranks of their own, and they’re either ...