Savvy companies leverage the symbolic meanings of colors to cultivate brand identities that resonate ... Powerful and enigmatic, black is a color that exudes authority, elegance, and mystery.

Hope Orange (PMS 166) and Hope Blue (PMS 289) are our primary brand colors. Hope Orange or Hope Blue must be present in every layout with the exception of black and white media. These colors can be ...

The successful registration of a color as a trademark requires the courts to assess whether the color has developed secondary meaning with respect to a specific brand. Trademarks are recognized ...

February is Black History Month and it pays tribute to the achievements of African Americans throughout U.S. history. It has ...