Standing out from the crowd is more crucial than ever in today’s competitive job market, especially for those aspiring to land a 6-figure job. One innovative way to differentiate yourself is through a ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...

If you follow Don Draper and the rest of the Mad Men on Madison Avenue, you might be forgiven for thinking the inspiration behind a memorable slogan or advertising campaign comes from a bottle of ...

Branding slogans instantly bring to consumers minds the product and company that the slogan belongs to. Just think of some of the great branding slogans such as "Got Milk?" or the famous Maxwell House ...

“In a marketplace where it’s so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and ...

The Seoul Metropolitan Government is kicking off the new year by developing a fresh brand slogan to embrace the city’s exciting future. It has been seven years since Seoul launched its “I SEOUL U” ...

Kia Motors Corporation has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the logo represents ...

General Motors has just officially launched Chevrolet‘s new global brand slogan in Brazil, Chevy’s second-largest market internationally. The automaker launched Chevrolet’s new Brazil-specific ‘Juntos ...