You’re the founder of a profitable service-based business, you understand the limits to scalability inherent in a business model based on billable hours, and you’re exhausted by running a company ...

It can be hard enough to decide if you should build or buy software for your company, but once you’ve decided to build software, one question remains: How? Should you hire in-house developers or an ...

AI has made building software dramatically easier, but the harder question is now “should we build it?” Building software comes with ongoing risks and costs — reliability, maintenance, security and ...

The most valuable 30 minutes in marketing right now are the 30 minutes you spend thinking before you start building any AI automation. Last week, I made the case that AI does not delete marketing work ...

​For most of the history of enterprise software, the default answer to “should we build or buy this?” was usually buy. That was especially true for internal tools. If a company needed software for ...