Learn how to write a modern startup business plan in 2026 that clarifies strategy, tests assumptions, and earns investor confidence.

Your business plan serves as the roadmap for your company. It helps you iron out details like your marketing plan, target market, financial projections, and more. Plus, if you’re seeking any sort of ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. While taking many forms and serving ...

Add articles to your saved list and come back to them any time. Business plan template (Word, 0.61MB) and Business plan guide (Word, 0.67MB) Marketing plan template & guide (Word, 0.54MB) Succession ...

What should be in your business plan? Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, ...

Entrepreneurs can replace complexity with a one-word business plan — a simple, powerful theme that aligns their vision, motivates their team and drives results all year long. Reflect on your past 12 ...