It refers to the buyer’s mindset when identifying their problem, comparing possible solutions, and making a purchasing decision. By understanding the flow through this purchasing process ...

Even when a seller is committed to selling, the conceptual process required to morph a home into a product is challenging.

ALL BUYING DECISIONS ARE EMOTIONAL. People have both logical and emotional buying motives. Recent consumer surveys show that, in most cases, 20% of the decision to make a purchase is logical and 80% ...

GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...

What seems like a straightforward decision at first glance quickly ... often stretching the buying process from weeks to months. According to Gartner, 77% of B2B buyers report their last purchase ...

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. The post How ChatGPT search reshapes the B2B buyer’s journey appeared ...