It's an Ulta bestseller, but don't call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer with SPF 50+. But still, I wondered: Is it worth the hype? Billed as a ...

Every now and then, makeup Reddit gives us a before-and-after that sells a product immediately. As we saw with the curly hair routine 20,000 people obsessed over, the experience usually goes something ...

I was introduced to IT Cosmetics via their Superhero mascara (one of my top 5 favorite mascaras ever). IT Cosmetics is founded by girl boss, Jamie Kern, who wanted to create an innovative makeup line ...

Yes, layering serums is the secret to addressing your biggest skin-care concerns. We teamed up with IT Cosmetics to prove why and how to do it correctly using the brand's newest pro-approved Bye Bye ...

There are a gazillion beauty products out there in the world, so these days we’re usually pretty skeptical on, well, everything. That is – until some ~real people~ start dropping amazing reviews or, ...

It’s an Ulta bestseller, but don’t call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer with SPF 50+. But still, I wondered: Is it worth the hype? Billed as a ...

Add Yahoo as a preferred source to see more of our stories on Google. It's an Ulta bestseller, but don't call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer ...