Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the ...

A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising ...

Alena Morris: Any media plan that has different buckets for social and CTV is artificially separating what is becoming one thing. The post Digital Ad Buying Is In A New Age. It’s Time To Bring CTV & ...

The partnership brings privacy-first attribution to Connected TV, helping healthcare marketers measure impact and ...

New research from The Drum and Vistar Media reveals that nearly two-thirds of UK media buyers plan to increase investment in ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...