A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic. Although there has been considerable consolidation and downsizing, these trends ...

When it comes to physical format and production processes, catalogs and magazines have always been more alike than different. The introduction of the "magalog" concept extended the overlap to content ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

No matter the size of your retail business, a catalog can help you increase sales. With high-quality images, word-processing software and a reliable color printer, there's no need for you to spend ...

Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications. Urban Outfitters has placed the mobile calls-to-action on the back of its catalog.

Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

REI pivoting away from a print catalog to a print magazine follows several marketing trends. Fellow retailer Ikea last year announced plans to release fewer catalogs in favor of a digital push that ...