Partner-relationship management (PRM) solutions have traditionally focused on maximizing sales revenue and increasing the effectiveness of sales and marketing initiatives through the coordination of ...

The Hopkinton, Mass.-based storage giant, which has won the VARBusiness Annual Report Card (ARC) award in Network Storage for two consecutive years, beat all comers with its scores in the critical ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Lightning International, a Hong Kong-based content and channels business, is unveiling Flash, a new turnkey channel management service, designed to help media companies streamline video distribution ...

Recognizing the mutual benefit that accrues to helping their online merchants succeed, e-commerce hosting companies, along with e-tailers themselves, are driving demand for software applications that ...

Can you really afford to ignore potential income from unmanaged partners? This infographic from Harte Hanks challenges conventional wisdom, arguing that resources should be focused on a broad base of ...