AbbVie’s Skyrizi remained in the top spot for pharma TV advertising in May, according to iSpot.tv’s monthly pharma ad rankings released Wednesday afternoon. Last month, the plaque psoriasis treatment ...

Claritin is teaming up with "American Idol" judge Kara DioGuardi to share her story and encourage others to do the same for a chance at stardom in an online commercial. The allergy manufacturer wants ...

What’s in a name? A lot, especially if you’ve already got solid brand equity in a crowded market. And so Bayer’s new nasal allergy OTC drug ClariSpray is taking two syllables--and possibly name ...

It’s been 10 years since it was first “time for Claritin,” and DTC advertising as we know it was born. A decade after the FDA issued its draft guidance on broadcast DTC, it seems strange to imagine a ...

A Claritin ad aired in 1996 before regulatory changes made drug spots on television more common — and before the allergy medication became available over-the-counter. At the time, the Claritin ad ...