SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players. It’s all helping Colorado — for now.

If the program's College Football Playoff outlook is any indication, the Deion Sanders, Colorado haters might have jumped the ...

The partnership between Colorado and SMAC Entertainment, the production company behind Coach Prime's documentary series, is vital to the school’s NIL success. Rather than relying solely on ...

Boom! Amazon Prime Video has released the trailer for “It’s in the Game,” the streaming service’s docuseries about the ...