Mascara used to come in just two shades really — black and brown. But with the rise of Instagram and TikTok, makeup has become more artistic and expressive, leading to a wider variety of shades ...

FARGO - "Wow, I didn't realize my lashes were this long." "I can't believe they can even curl like that." "I feel like I don't even have to wear makeup." This what many women are saying after trying ...

Whether it's a fiery pair of fringes or delicately coated tips, colored lash extensions are having a moment. It’s possible it all kicked off last year, when makeup artist Lauren B. Brown's tweet ...

If you’re into faux lashes, you know about Glamnetic. The brand is a cult favorite for its magnetic eyelashes, which provide fullness and length with a clean, seamless application — no glue required.

ColourPop is arguably one of the most major success stories in the beauty industry. It started with a range of $5 eye shadows that packed a seriously pigmented punch and expanded to an entire makeup ...

Mascara is a key cosmetic product designed to enhance the eyelashes, making them appear longer, fuller, and more defined. It comes in various formulas, including volumizing, lengthening, curling, and ...

This quick and easy lash treatment makes mascara optional.