Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Effective communications plans can leverage salespeople's time and speed up the sales process by ...

Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

The worst time to develop a crisis communications plan is the moment an emergency strikes. When tensions are high, reliable information is scarce and conditions are changing rapidly, you don’t want to ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...