Executive candidates distinguish themselves through résumés and LinkedIn profiles that blend mastery of emerging technologies with proven leadership excellence.

So the executive summary, or statement of purpose, should succinctly encapsulate your reason for writing the business plan. It needs to tell the reader what you want and why, right up front.

The full “2024 Annual Report: Executive Summary,” including comprehensive financial charts and management discussions, can be viewed here.

But, it's not a good idea to send off a complete business plan without some introductory discussions or meetings first. In order to determine if someone might even be interested in looking at your ...