Three words. Billions of dollars. If you look at Nike revenues, the big money set in consistently after 1989, the year of the great “Just do it.” Did the words define the moment, or did they then ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone ...

CHARLESTON, S.C., Jan. 22, 2026 /PRNewswire/ -- Sales Focus Inc. (SFI), the sales outsourcing pioneer, announced the launch of its updated brand identity, including a new company tagline, "Trusted ...

Rather than use an asterisk to add a caveat to an offer, Gravie, a health-benefits company, is highlighting the symbol to illustrate what one of its leaders says makes it different from health ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

SC Johnson, maker of household products including Windex, Pledge, Glade, Off! and Ziploc, bags is amending its identifying phrase, “A Family Company” to “A Family Company at Work for a Better World” ...

TAMPA, Fla.--(BUSINESS WIRE)-- In the wake of a successful Initial Public Offering and nearly two decades of principled growth, American Integrity Insurance Group (NYSE: AII) (the “Company”, or ...