Behavioral intentions in consumer decision-making represent the self-reported likelihood that an individual will engage in a particular purchasing action. Rooted in social and cognitive psychology, ...

Online group buying represents a retail paradigm in which individuals aggregate demand to secure volume-based discounts from merchants. Consumers negotiate their decisions through both individual ...

To better understand decision-making, researchers can create computational models—groups of equations that aim to predict what decisions people would make when faced with a set of choices. For example ...