MoffettNathanson forecasts the ad tier will generate over $6 billion in advertising revenue in 2027 and almost $10 billion by 2030

Netflix got a vote of confidence from MoffettNathanson analysts, which upgraded estimates on potential U.S. price hikes and ad growth.

Netflix shares rose more than 3% after analysts at MoffettNathanson upgraded the streaming company’s stock to “buy” from “neutral.” Declaring that “Netflix has won the streaming wars,” the analysts put a price target of $1,