It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, ...

Move over, Cracker Jack. Cracker Jill is stepping up to the plate. More than 125 years after the caramel-coated popcorn and peanut snack launched, it’s now also being offered for the first time in a ...

Cracker Jack has enjoyed an all-American reputation as the signature snack of the national pastime for more than a century. "Buy me some peanuts and Cracker Jack/I don't care if I ever get back," is ...

Add Yahoo as a preferred source to see more of our stories on Google. Sometimes the smallest ingredient raises the biggest question. While testing my Cracker Jack-style Caramel Corn, I wondered ...

Add Yahoo as a preferred source to see more of our stories on Google. It doesn't matter whether you're a season ticket holder for your local Minor League team, or you've never gotten closer to a ...

PepsiCo announced this week it is unveiling new characters named “Cracker Jill” as part of its “Cracker Jack” brand in an effort to promote the accomplishments of women in sports. “After more than 125 ...

Elite female athletes in many sports still compete in relative obscurity. Cracker Jack and Allyson Felix are working to change that with their Cracker Jill campaign. Only one in 10 teenagers could ...

A 1915 Cracker Jack Christy Mathewson card highlights REA's September auction. With nearly 4,700 lots, it represents the auction house's largest-every monthly auction. The auction is filled with ...

Sometimes the smallest ingredient raises the biggest question. While testing my Cracker Jack-style Caramel Corn, I wondered whether baking soda, a standard ingredient in many caramel corn recipes, was ...