Which came first, the classroom or the disaster? It doesn’t matter. They are interwoven and interdependent in a constant cycle of learning, executing, and learning more. Wash. Rinse. Repeat. I reached ...

When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public. But unless information about a crisis is shared in a careful, planned, ...

In today’s tumultuous landscape, the rise of misinformation and disinformation during disasters poses a significant challenge to effective crisis communication. The recent response to Hurricane Helene ...

Florida State University used effective crisis communication during a mass shooting, including a rapid messaging system and a safe word for first responders. Open communication about the victims and ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. The Cuban Missile Crisis was partly resolved by a reporter acting as ...

Universities face events that can erupt quickly and without warning—from severe weather to public health emergencies to campus safety concerns. Communicating during these fast-moving events can mean ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...