Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

For many amateur golfers, a custom fitting session is seen as the ultimate solution to their equipment woes. An occasion to massively look forward to, it's an opportunity to walk into a ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Previous installments of the Connected Golfer have focused on technologies and devices that let players gather information as they practice and play. We have also covered the growing popularity of ...

Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

Can you get custom fit for some new clubs without leaving your couch, especially since when it comes to getting custom fit these days, the couch is about the only place you’re going? Callaway is ...