Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously ...

Businesses are reaching the limits of what success they can achieve through process reengineering and traditional strategy models, according to a new Gartner report. "The Next Phase of CRM Is a ...

Optimizing content starts with knowing what the search intent of your customer really is. Learn to create a strategy around search intent. When thinking about optimizing content, your top priority ...

It is quite exhausting to go from listening to the customer to realizing them in an end product. Beyond building a competitive edge through market-share or maturity, supply-chain efficiency, business ...

In the past, marketing data and the marketing tech stack were a key focus of marketing professionals, including CMOs. Today, it’s imperative to think differently about what kinds of data matter to ...

Learn what B2B intent data is, how revenue teams use it, and what to evaluate before choosing an intent data provider.

Opinions expressed by Entrepreneur contributors are their own. In the past, brands were nowhere near customers when their journey transitioned from interest to intent. Maybe my dad became interested ...

Not all bots are created equal. To find one that can help you meet business goals, you’re going to need one that can do much more than obey a few simple commands or respond humorously to questions. If ...

The retail industry has undergone major disruptions in recent years, with the pandemic accelerating the shift to ecommerce and forcing retailers to experiment with new digital services. This digital ...

Often we miss the opportunity to use data to learn about customers after they buy. Data, data everywhere. We’re swimming in it, and at times it can feel like we’re drowning. What’s the solution? We’ve ...