Damian Lillard is one of the greatest ... as a needle-mover in the sneaker world. The Dame 10, Lillard’s 10th signature shoe with Adidas, is set to debut this summer with a striking colorway ...

Joining Donovan Mitchell with the unveiling of his D.O.N. Issue #7, Adidas previewed Damian Lillard's next signature shoe during NBA All-Star Weekend in San Francisco too. Shown here is the Adidas ...

Shortly after in January of 2015, he got his own signature shoe. From Adidas’ press release at the time: Damian ... NBA Rookie of the Year and All-Star for the Portland Trail Blazers, Lillard ...

Lillard is now only the fourth active NBA player with a lifetime shoe endorsement ... and a Rookie of the Year. This article was originally published on www.si.com as Damian Lillard Joins ...

Lillard, a 9x All-Star, was the mascot for NBA longevity and an advocate for player loyalty. In the end, however, not even Dame was willing to stick around on a team that he had no faith in to win ...