Westwood’s results suggest that digital surveys may or may not be a true reflection of people’s opinions. There is just as ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

As shoppers embrace new forms of AI, crypto and alternative financing, payment experts say financial institutions will need to reassess traditional payment products.

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just an emotion to becoming an economic force. With nostalgic campaigns capable ...

As consumer behavior increasingly shifts online, The Procter & Gamble Company PG is recalibrating its go-to-market strategy to deepen digital engagement and selectively expand direct-to-consumer (DTC) ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

Gone are the days when having a website, a social media presence and some SEO-optimized blog posts sufficed for a company’s digital strategy. The digital landscape is evolving, and so are the ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...