In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...
It’s time to add a new scent to your direct mail to increase your response rates. Our sense of smell is extremely powerful. A scent can elicit vivid memories that take you to your mom’s kitchen ...
Digital advertising gets most of the attention these days, but physical mail is quietly making a comeback among local ...
The MarketWatch News Department was not involved in the creation of this content. RICHMOND, Va., April 06, 2026 (GLOBE NEWSWIRE) -- Taradel, a leading provider of direct mail and multichannel ...
Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Despite all the buzz surrounding electronic marketing ...
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