Learn how distribution channels move goods from producers to consumers, including the roles of wholesalers, retailers, and agents, and understand direct and indirect channels.

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has changed drastically over the last decade, fueled by the evolution of ...

The DTC model aligns with Most-Favored-Nation pricing, aiming to close the US drug price gap with other high-income countries ...

Positive impact of direct marketing has ripple effects in regional economy Direct marketing includes farmers markets, roadside farm stands and community-supported ag programs Regional policies should ...