Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

What is Disney ily 4EVER? “Disney ily 4EVER is the only fashion doll brand that captures and celebrates girls’ love of Disney through a line of fashion-forward, trend-based fashion dolls & accessories ...

The multi-year deal extends Mattel’s global rights to develop and market dolls inspired by Disney’s most beloved characters.

Mattel has announced that it has renewed a multi-year global licensing agreement with The Walt Disney Company for the Disney ...