Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Price elasticity has occupied a prime spot in marketing theory for a long time now, in part because its simplicity and elegance are so appealing. It is comforting to recall the basic principle from ...

Stephan Abraham is a marketing manager and winner of multiple vendor partnership awards. He has 18+ years of experience as a stock trader. Suzanne is a content marketer, writer, and fact-checker. She ...

The value of a country's currency depends on the overall economy of the country. This includes manufacturing, foreign investments, employment, trade balance and many other economic indicators. All of ...

Do not assume that if you lower your prices, demand will increase enough to make up the difference in income you will receive for products and services. Also, you should not assume that if you raise ...