Several years ago, I painted a bathroom in my house a rich, smoky blue. Everyone who sees it asks for the color name. When I answer, “Benjamin Moore's Gentleman's Gray,” the questioner inevitably ...

Saatchi & Saatchi’s new chief strategy officer, Leif Stromnes, explains why invoking the image and scent of an elephant’s hot breath allows one company to charge an eye-watering amount of money for a ...

“The wall col-ouuur is ‘Lulworth Blue,'” declares Aidy Bryant during the “Saturday Night Live” skit, “New Paint.” Leaning into a bizarre British pronunciation of “color” she continues, paint-splaining ...

You can tell a lot about parents by the names they bestow upon their children, whether they’re classic choices, family names or trendy monikers that have nothing to do with their own heritage or ...

The Dulux colour of the year for 2021 is Brave Ground. Over at Pantone, they are hedging their bets with a combo of Ultimate Grey and Illuminating, which makes perfect sense. After all, Ultimate Grey ...