Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. It’s also one of the best places for ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Segment your audience before you launch. Choose curiosity and clarity over clickbait. Time it like a campaign, and personalize at scale. Use proof, metrics and social validation. Respect the inbox — ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging ...