Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...