The first half of the Super Bowl just ended, and people are already declaring a victory — not in the game, but in the running ...

Rocket and Redfin's Super Bowl spot tells a quiet, emotionally grounded story about how small acts of kindness can turn ...

Agency creatives weigh in on Rocket and Redfin's emotionally driven Super Bowl ad-and whether sincerity can still break ...

With millions watching and dissecting ads in real time, brands can no longer blend in. Emotional resonance is now a key differentiator in an oversaturated media landscape ...

The ad coincided with Lay's offering 100,000 people a free bag of chips via a QR code during the commercial. The chips are expected to be delivered to the lucky winners within 72 hours; if they don't ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...