The first half of the Super Bowl just ended, and people are already declaring a victory — not in the game, but in the running ...

Rocket and Redfin's Super Bowl spot tells a quiet, emotionally grounded story about how small acts of kindness can turn strangers into neighbors.

Agency creatives weigh in on Rocket and Redfin's emotionally driven Super Bowl ad-and whether sincerity can still break ...

The ad coincided with Lay's offering 100,000 people a free bag of chips via a QR code during the commercial. The chips are ...

With millions watching and dissecting ads in real time, brands can no longer blend in. Emotional resonance is now a key differentiator in an oversaturated media landscape ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...

Creative Effectiveness Platform, System1 has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, ...

Add Yahoo as a preferred source to see more of our stories on Google. A small rescue with big meaning. - THE AD: The 60-second film shows two families-one white, one Latino-moving to next door to each ...