Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into ...

This year's commercials ran the gamut from moving and ingenious to baffling and bizarre. With emotional storytelling, ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...