Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and ...

These tear-jerking Super Bowl commercials turned seconds of screen time into national experiences that made millions of viewers reach for tissues between plays.

Panda Express kicked off their “Have You Eaten Yet?” campaign at Lunar New Year last year with a quirky family comedy. This year they went bigger and better, welcoming the year of the Horse with a ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ...

“Most emotional ad so far: @LAYS with the father-daughter potato farmers. Kudos to Lays for thanking farmers,” wrote another.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

Super Bowl commercials 2026 delivered unforgettable ads with celebrities, AI themes, trailers, and humor that turned $7M ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...