Florence Nightingale is the first, but not nearly the only, shining example of professional nurse advocacy. From starting the first nursing school to authoring the first nursing textbook, Nightingale ...

In my work with the Lancaster County Community Foundation, I have the pleasure of partnering with a wide array of community benefit (nonprofit) organizations. These organizations serve our community ...

Digital advocacy organizations are distinct from many traditional NGOs, such as Oxfam or Greenpeace. Most NGOs engage in advocacy campaigns based on long-term commitment to a cause, and where expert ...

When the Western Energy Project, an initiative of the New Venture Fund, took leadership of a coalition to limit oil shale leasing in the Western United States, it wanted to adapt its efforts and track ...

Employees are powerful influencers for their companies. They live with the company day in and day out, and they have an intimate understanding of the people, products, pain points and perks that ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Customer retention strategies are evolving rapidly, and these include how ...

When most people hear the term “employee advocacy,” their minds jump to marketing tactics—social shares, brand mentions and a handful of likes on LinkedIn. But if you continue to treat advocacy as a ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...