We continue our examination of the business book First, Break All the Rules with an interview of author Marcus Buckingham. Why did he write the book, and why are managers more important than leaders?

They break what seem like really basic rules of how to run a store. GOLDSTEIN: I need Ziploc bags. Normal store - you would look at the sign at the end of the aisle that says Ziploc bags.

From the earliest age, we’re taught to follow the rules. Look both ways before crossing the street. Don’t talk to strangers. Color inside the lines. Wait your turn. Say please and thank you ...