Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...
Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...
Marketing hasn't always been spot-on when it comes to food branding. Aunt Jemima, Uncle Ben's, and Cream of Wheat all received backlash for their use of Black mascots. This week, PepsiCo said it would ...
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