Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are carefully chosen to spark hunger, trust, nostalgia, or comfort. Hidden inside ...

The Wendy’s fast food chain was named after founder Dave Thomas’ daughter. She also appears in the company’s friendly logo—but there’s one more family member hidden in the picture. Take a closer look ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...