These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

While Ford knows affordability remains a consumer concern, the message this year is focused on what its vehicles can do rather than what they cost.

Ford says some drivers are “embracing an electric future,” with no plans to buy another ordinary gas car after experiencing ...

For the first time, the top 10 cars on Consumer Reports' annual list of best new vehicles also include electric or hybrid ...