The fragrance craze is entering jelly balm territory.

Apparently, Rihanna loves it.

For brand leaders in fragrance, the implication is clear: Bottles should be treated as long-term assets, not seasonal packaging decisions. Design governance must sit alongside product strategy rather ...

Interest in Paris Hilton's perfume brand is climbing. A beauty industry expert shared how Y2K nostalgia is causing this.

Add Yahoo as a preferred source to see more of our stories on Google. From men’s fragrances to body mists to “blind buys” and beyond — today’s fragrance trends are raging on TikTok Shop. The e-tailer ...

Add Yahoo as a preferred source to see more of our stories on Google. Caftari, a neuroscents-based candle brand founded by Shreya Aggarwal, is launching direct-to-consumer Tuesday with two candles: ...

K. Hall Studio today announced the acquisition of Homesick BVG, the parent company of Homesick® SAINT LOUIS, MO, UNITED ...

Ellis Brooklyn has come out with countless hits over the years but this week the brand has launched three new perfume mists that could rival Sol de Janeiro. They start at £28 for the smaller travel ...

The fragrance-first convention will bring together brands, creators, and industry leaders August 14–15, 2026. HOUSTON, ...

SHENZHEN, GUANGDONG, CHINA, January 29, 2026 /EINPresswire.com/ -- In the highly competitive fragrance market, ...