Every B2B business needs qualified leads to survive in the competitive market. Without leads, even the best product or service will struggle to achieve growth. Unlike B2C, where impulse purchases are ...

Needless to say, failing to utilise LinkedIn to help generate leads will most likely be a major missed opportunity. In this article, we will explore the power of Linkedin as a marketing tool for ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Want to know something scary? While the average business redesigns their website every 12 months, less than 40% of organisations use metrics to measure its effectiveness. Crazy! But the truth is – ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...