GM is sweetening the deals for its GM Rewards members. It's revamping its GM Rewards loyalty program and launching a new GM Rewards™ Mastercard® from Barclays US Consumer Bank. GM Rewards is a free-to ...

General Motors’ second quarter earnings announcement included positive news about the automaker’s loyalty program and subscription software offerrings. GM Rewards is poised for growth with the program ...

Someone allegedly managed to redeem 5,937,000 Rewards points and cash them off on their loan, but GM has since shut down the ...

S&P Global Mobility has published a study on the year-to-date status of brand loyalty in the automotive market so far in 2025. The brand loyalty rate sits at 51.1 percent in 2025, which is down from ...

Ford topped the auto industry in customer loyalty during the first half of 2025, while General Motors Co. led among multi-brand manufacturers, according to a new analysis from S&P Global Mobility.