Kylie Jenner shared a fresh GRWM video on Instagram, giving fans a step-by-step look at her full makeup routine from start to ...

Kylie Jenner shared a fresh GRWM video on Instagram, giving fans a step-by-step look at her full makeup routine from start to ...

Cosmetics opened its first grand pop-up store at Festival Mall in Alabang, a homecoming move that brings the fast-growing ...

GRWM Cosmetics’ summer collection includes nine shades of lip tints and an ultra-matte fixing spray. FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The ...

Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first grand pop-up store in the South, inviting media, KOLs, and Goal Getters to ...

We may receive a portion of sales if you purchase a product through a link in this article. A creative play on those “get ready with me” videos all over TikTok and Reels, e.l.f.’s rep says the ...

THERE’S a quiet kind of confidence in simply breathing. It’s easy. It’s natural. It flows with you. And in a world where beauty often feels like you have to meet a certain standard, like needing to do ...

GRWM’s Face Card, lets you create a palette that’s all about you by choosing from over 200 products for the face, cheeks and eyes. EVERYONE in the beauty scene—in the Philippines at least—was talking ...

"We come in different shades and we wanted to make it easier for our customers to find their match, even adding colors like blue to make the current shades cooler, orange, to add warmth, and so on," ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

“Get Ready With Music, The Album” is the first release from the beauty and cosmetic marketer’s new entertainment arm, E.l.f. Made. E.l.f., which stands for eyes.lips.face, is making a bigger crack ...