You know you need a plan, but every time you Google “business plan,” you’re staring at a 40-page template that feels wildly out of sync with how early-stage companies actually get built. You’re not ...

If you are building a startup long enough, someone will ask for your business plan. Sometimes it is an investor. Sometimes it is a bank. Sometimes it is just you, staring at a blank Google Doc at 11 p ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...