Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Unified data experience emerges. Google's restoration of the Data Studio name creates a single platform for reports, BigQuery conversational agents, and Colab data apps, signaling the future of ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection. Google Analytics is rolling out major updates aimed at sharpening marketing ...

The Google Advanced Data Analytics certificate builds on the foundational Google Data Analytics certificate. Learners explore advanced data analysis techniques, predictive modeling, machine learning ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its ...