What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google will expand its free marketing measurement software by adding an A/B testing product (Google Optimize), a data reporting and dashboard-creation tool (Google Data Studio) and new machine ...

Karen Stocks talks The Drum through the new Accelerated Mobile Pages integration with Google Analytics 4 and offers tips for making the switch to GA4 ahead of the July 1 migration deadline. Google ...

SAN FRANCISCO — Google signed a major advertising deal with comScore to help the world's largest Internet search provider win more business from big brands like Kellogg. Google is integrating comScore ...

Artificial intelligence (AI) has revolutionized the way brands conceive their marketing strategies: automation, real-time personalization, trend prediction, and campaign optimization are already a ...

CHICAGO--(BUSINESS WIRE)--Google has selected IRI ® as a partner for marketing mix analyses as part of the new Google Measurement Partners program. Google designed the program to provide top quality ...

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It’s a familiar story: Picking up a new pandemic hobby, while finding pockets of time away from small children. For Neil Hoyne, Google chief measurement strategist, being stuck at home meant writing a ...