You probably spotted many people wearing green on Monday in honor of St. Patrick’s Day, but green is a popular color all year round because it tends to spark positive emotions. As one psychologist ...

Color is shown to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to the user and influence the visitors’ perception through the ...

As we spend more and more time in our homes, it’s becoming clear to many of us that paint colors that seemed like such good choices in the local home improvement store have not worked out so well (or ...

Colour impacts us in ways we don’t even realise. First postulated by Johann Wolfgang von Goethe and later expanded on by Wassily Kandinsky, how color affects us psychologically has become a widely ...