Soon they were pressed up to a metal barricade among a sea of New Yorkers under the orange glow of building-sized H&M ads. “I literally have no feelings towards H&M, at all,” Goetz said.

The retailer is running mobile video ads within the Hulu Plus iPhone application. H&M has steadily used mobile advertising in the past for brand building and to incentivize consumers to come ...

In its latest ad, H&M released a photo of two girls wearing school outfits and wrote a caption: "Make those heads turn". The ad sparked a wave of anger among people and was slammed by social media ...